The University of Minnesota’s Carlson School of Business celebrated its 100th anniversary in 2019. In honor of this historic occassion, they held a Centennial Celebration Weekend. I worked with the event planning team to help build physical and digital displays for their main event at U.S. Bank Stadium in Minneapolis. I implemented the event’s existing logo and brand guidelines across an array of materials. Shown here are examples like large scale displays, oversized floor clings, stage backdrops/step and repeats, and digital signage for the stadium. I exceeded the team’s expectations and met their rapid timeline for the event.